Thousands of people attend natural products trade shows every month. Signs, banners, brochures, and posters contribute to the colorful enthusiasm that manufacturers and wholesalers display when introducing new dietary supplements, cosmetics, foods, and beverages.
But did you know that, in addition to the potential buyers who roam the convention halls, federal and state regulators, staff from state attorneys general offices, and FDA personnel are there looking for illegal health claims?
You don’t even need to have products displayed at your booth to get a slap on the wrist by the FDA and a warning letter saying the displayed marketing materials (including brochures, banners and table tents) are considered illegal labels if they make health claims. The marketing materials might refer to your company’s website which sells products. If the FDA agrees that a brochure is not a label, it might instead say that the marketing literature is evidence that the company’s intention is to sell a product(s) for a benefit associated with a drug instead of a dietary supplement, food, beverage, or cosmetic.
Before you put your time and money into creating beautiful promotional materials to let the world know about your fabulous new products, make sure they are in compliance with the FDA’s guidelines (read What you must know about structure function claims).
Call me today to discuss how I can help write a compelling story to promote your products and your company without running the risk of undue scrutiny by regulatory agents.