On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]
It’s super hot everywhere this summer. What end cap do you have this month to promote products to help your customers stay cool?
The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]
Here’s a small gift to help with your marketing strategy for the summer.
Pharmaceutical grade supplements that are recommended by naturopathic doctors and other health practitioners have a number of things in common. They are: Manufactured in an FDA-inspected facility GMP certified by the FDA Certified to be free from wheat, gluten, eggs, peanuts, glazes and coatings, GMOs, hydrogenated oils, and other more common allergens. Tested after they’ve […]
Did you know that in addition to the potential buyers who roam the convention halls, federal and state regulators, staff from state attorneys general offices, and FDA personnel are there looking for illegal health claims?
What can you do to build trust with your customers? Are they getting what they expect from your nutritional supplements? Find out why your customers trust your company and build upon it.
Savvy shoppers want to know about the sustainability and the environmental impact of the packaging their products come in.
What to look for in a multi-nutrient supplement
Despite the popularity of digital everything—from music to recipes—several recent studies found that direct mail is easier to process and tested better for brand recall than digital marketing. Although print readership is down, 42 percent of recipients read or scan direct mail pieces. This translates into a 1, 2 or even 10 percent response rate. […]