Grammar and spelling mistakes can cost you big bucks

On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]

Read More

Have you registered with the OWL yet?

The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]

Read More

How to get on the list of health practitioners’ recommended supplements?

Pharmaceutical grade supplements that are recommended by naturopathic doctors and other health practitioners have a number of things in common. They are: Manufactured in an FDA-inspected facility GMP certified by the FDA Certified to be free from wheat, gluten, eggs, peanuts, glazes and coatings, GMOs, hydrogenated oils, and other more common allergens. Tested after they’ve […]

Read More

Are your trade show marketing materials legal?

Did you know that in addition to the potential buyers who roam the convention halls, federal and state regulators, staff from state attorneys general offices, and FDA personnel are there looking for illegal health claims?

Read More

Which is more effective: digital or print marketing?

Despite the popularity of digital everything—from music to recipes—several recent studies found that direct mail is easier to process and tested better for brand recall than digital marketing. Although print readership is down, 42 percent of recipients read or scan direct mail pieces. This translates into a 1, 2 or even 10 percent response rate. […]

Read More