More people than ever are having trouble sleeping. There’s even a new word – coronasomnia – coined to describe the incidence of insomnia due to the coronavirus. According to Angela Drake, a UC Davis Health clinical professor in the Department of Psychiatry and Behavioral Sciences, “It’s a problem everywhere, across all age groups.” “Insomnia was […]
Are you providing men with the supplements they need most?
June is Men’s Health Awareness Month and a good time to take stock of what you manufacture for men and how you market it. According to the Council for Responsible Nutrition’s CRN 2017 Consumer Survey on Dietary Supplements, 42% of men who take dietary supplements said their top reason was for overall health and wellness benefits, […]
Grammar and spelling mistakes can cost you big bucks
On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]
Have you registered with the OWL yet?
The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]
Health Awareness Calendar for your marketing plan
Here’s a small gift to help with your marketing strategy for the summer.
How to get on the list of health practitioners’ recommended supplements?
Pharmaceutical grade supplements that are recommended by naturopathic doctors and other health practitioners have a number of things in common. They are: Manufactured in an FDA-inspected facility GMP certified by the FDA Certified to be free from wheat, gluten, eggs, peanuts, glazes and coatings, GMOs, hydrogenated oils, and other more common allergens. Tested after they’ve […]
Are your trade show marketing materials legal?
Did you know that in addition to the potential buyers who roam the convention halls, federal and state regulators, staff from state attorneys general offices, and FDA personnel are there looking for illegal health claims?