June is Men’s Health Awareness Month and a good time to take stock of what you manufacture for men and how you market it. According to the Council for Responsible Nutrition’s CRN 2017 Consumer Survey on Dietary Supplements, 42% of men who take dietary supplements said their top reason was for overall health and wellness benefits, […]
Latest Articles and News
On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]
It’s super hot everywhere this summer. What end cap do you have this month to promote products to help your customers stay cool?
The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]
Here’s a small gift to help with your marketing strategy for the summer.
Pharmaceutical grade supplements that are recommended by naturopathic doctors and other health practitioners have a number of things in common. They are: Manufactured in an FDA-inspected facility GMP certified by the FDA Certified to be free from wheat, gluten, eggs, peanuts, glazes and coatings, GMOs, hydrogenated oils, and other more common allergens. Tested after they’ve […]
Did you know that in addition to the potential buyers who roam the convention halls, federal and state regulators, staff from state attorneys general offices, and FDA personnel are there looking for illegal health claims?
What can you do to build trust with your customers? Are they getting what they expect from your nutritional supplements? Find out why your customers trust your company and build upon it.
What to look for in a multi-nutrient supplement
Despite the popularity of digital everything—from music to recipes—several recent studies found that direct mail is easier to process and tested better for brand recall than digital marketing. Although print readership is down, 42 percent of recipients read or scan direct mail pieces. This translates into a 1, 2 or even 10 percent response rate. […]
I learned the hard way that the FDA can shut down a company because the placement of ads that promoted their dietary products were “too close” to articles in the company’s newsletter that discussed how the product’s ingredients could prevent specific conditions. For instance, “studies have found that fish oil can help prevent heart disease.” […]
#1 SEO Optimization The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Start by developing a prioritized list of targeted search terms related to your […]
I am drowning in a sea of information overload. But it’s hard to stop myself from listening to another infomercial about how product “A” can help erase wrinkles or how product “B” can help me feel like a 20-year-old. After listening for a few minutes, I realize I’ve been suckered yet again. The studies that […]