#1 SEO Optimization
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Start by developing a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!
#2 Contact info
Are you easy to find and contact? There is nothing more frustrating than searching for contact info on a website, and not having it instantly accessible is the best way to lose a customer. Make sure your contact information is easy to find and on every page of your website.
#3 About Page
When I visit a company’s website I want to know who is behind the product(s). I want to know why the founder/formulator decided to put their resources and valuable time into creating a company. Is there a story behind the desire to formulate something to support immune function? Perhaps the founder had a family member with a serious illness and in his or her research discovered ingredients that supported the person’s recovery. Tell a story, don’t just list the bios of the company’s board members and staff.
#4 To Blog or Not to Blog?
Most people are not writers, and the word “blog” can trigger a panic attack in a non-writer, which is a good reason to hire a professional writer to get the words on the page. Blogs provide information about the latest research, information, and benefits of nutritional supplements and health products. Blogs are also a great vehicle for relaying anecdotes and success stories about how a certain product transformed one’s health.
Blogs offer an opportunity to establish a relationship with your customers, and can serve as an inexpensive form of advertising, resulting in sales.
#5 E-mail Signup
Develop loyalty by inviting your customers to subscribe to a regular newsletter. It can include health tips, recipes, book recommendations, etc. Offer a free recipe pamphlet on seasonal favorites or a guide to supporting healthy aging or on how to prevent memory loss. The possibilities are endless. Cohn Writing Solutions is here to help offer creative suggestions and do the writing for you!
#6 Social Media Links
Your website is your online headquarters and your social media accounts are your storefronts. Link all your accounts to your website and link your website to your social media accounts. It makes it that much easier for people to find you.
These are very powerful so make an attempt to entice happy customers to write a blurb about that great product they bought that helped them feel more energy, revitalized and uplifted. See #5 for ideas to encourage customers to submit a testimonial by giving them something in return.
Cohn Writing Solutions can help you get the word out. Leave the writing to us. We are the master copywriters with expertise in creative marketing ideas. Call or email us today for a free initial consultation.