June is Men’s Health Awareness Month and a good time to take stock of what you manufacture for men and how you market it. According to the Council for Responsible Nutrition’s CRN 2017 Consumer Survey on Dietary Supplements, 42% of men who take dietary supplements said their top reason was for overall health and wellness benefits, […]
Have you registered with the OWL yet?
The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]
Are your trade show marketing materials legal?
Did you know that in addition to the potential buyers who roam the convention halls, federal and state regulators, staff from state attorneys general offices, and FDA personnel are there looking for illegal health claims?
How transparent is your natural products company?
What can you do to build trust with your customers? Are they getting what they expect from your nutritional supplements? Find out why your customers trust your company and build upon it.