GMOs (genetically modified organisms) is a complex topic and consumers are realizing they need to pay closer attention to what exactly is in the food they eat and where it comes from.
Are you providing men with the supplements they need most?
June is Men’s Health Awareness Month and a good time to take stock of what you manufacture for men and how you market it. According to the Council for Responsible Nutrition’s CRN 2017 Consumer Survey on Dietary Supplements, 42% of men who take dietary supplements said their top reason was for overall health and wellness benefits, […]
Grammar and spelling mistakes can cost you big bucks
On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]
Colorful end caps to promote summertime cooling products
It’s super hot everywhere this summer. What end cap do you have this month to promote products to help your customers stay cool?
Have you registered with the OWL yet?
The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]
Health Awareness Calendar for your marketing plan
Here’s a small gift to help with your marketing strategy for the summer.