On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]
It’s super hot everywhere this summer. What end cap do you have this month to promote products to help your customers stay cool?
The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]
Here’s a small gift to help with your marketing strategy for the summer.