Grammar and spelling mistakes can cost you big bucks

On his late-night tv show Jay Leno used to show newspaper clippings with ridiculous grammar and spelling mistakes. I would laugh out loud until my sides ached. That’s all well and good for entertainment, but it’s not a laughing matter when your business copy contains errors that can result in lost sales or misunderstandings. The […]

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Have you registered with the OWL yet?

The OWL turned one in April. Have you registered yet? The Supplement OWL (Online Wellness Library) is an industry-wide dietary supplement product registry that helps create a more accurate and complete picture of the supplement marketplace for regulators, retailers, and industry. The Supplement OWL serves as an online resource for a variety of stakeholders to […]

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