I learned the hard way that the FDA can shut down a company because the placement of ads that promoted their dietary products were “too close” to articles in the company’s newsletter that discussed how the product’s ingredients could prevent specific conditions. For instance, “studies have found that fish oil can help prevent heart disease.” […]
7 Ways to Extend your Website Reach
#1 SEO Optimization The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Start by developing a prioritized list of targeted search terms related to your […]
Creating videos to convey an authentic, honest message
I am drowning in a sea of information overload. But it’s hard to stop myself from listening to another infomercial about how product “A” can help erase wrinkles or how product “B” can help me feel like a 20-year-old. After listening for a few minutes, I realize I’ve been suckered yet again. The studies that […]